Most Skincare is 80% Water

Most Skincare is 80% Water

Here’s Why That’s a Problem

When you buy a moisturizer, serum, or shampoo, do you ever stop to think about what you're actually paying for? Here’s a little-known fact: most skincare and haircare products are made up of 70-80% water. That means you’re paying for water, fillers, and preservatives rather than high-quality, active ingredients that truly benefit your skin and hair.

Why is this a problem?

  • You’re Paying for Dilution – Traditional beauty products are mostly water, which means the concentration of beneficial ingredients is much lower than you think. This leads to lower effectiveness and the need for more product usage over time.
  • Preservatives Are Necessary in Water-Based Formulas – Water breeds bacteria, so traditional skincare and haircare products need preservatives to prevent contamination. Many of these preservatives can disrupt your skin’s microbiome, leading to irritation, dryness, or even breakouts.
  • Unnecessary Fillers and Emulsifiers – To keep water-based products stable, brands add fillers, emulsifiers, and thickeners—many of which do nothing for your skin or hair but make the product feel luxurious.
  • Environmental Waste – Producing and shipping products that are mostly water contributes to excess packaging waste and a larger carbon footprint. You’re essentially transporting something you already have at home—water.

A Smarter Alternative: Water-Activated Skincare & Haircare

At Herbal Infusion Made by Lena, we take a different approach. Our products are highly concentrated and water-activated, meaning you use water from your tap—not from a bottle—to activate fresh, potent botanicals every time you apply.

More Active Ingredients – Every ingredient in our formulas serves a purpose. No fillers, no excess water—just pure nourishment for your skin and hair.

✅ No Preservatives – Because our products don’t sit in water, there’s no need for harsh preservatives that disrupt your skin barrier.

✅ Lightweight & Travel-Friendly – Our concentrated formulas are smaller but last longer, reducing packaging waste and making them easy to take anywhere.

Ready to Experience the Difference?

Ditch the diluted products and switch to skincare and haircare that actually makes sense. Explore our water-activated formulas and give your skin and hair the ingredients they truly need!

👉 Shop Now

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