Our Story

Founded in 2020, Herbal Infusion Made by Lena (HIBYLENA) was born out of the necessity to support a healthy, toxin-free lifestyle for my family. As a trained chemist, I had been questioning the safety of many self-care products for years. When I couldn’t find what I was looking for, I decided to create a line of clean, effective skin and hair care products using high-quality natural ingredients.

Following in my father’s footsteps, I pursued a career as a chemist, working in the pharmaceutical, manufacturing, and environmental industries. However, my true passion lies in formulating—an art and science my father, a lifelong natural product formulator, taught me. With over 35 years of combined industry experience, we believe that choosing clean, natural products should be a priority for everyone.

One of my first formulations was our Scalp Therapy hair care line. My husband had been using medicated products to prevent hair loss for years—expensive, full of toxins, and ultimately ineffective. I knew there had to be a better way, so I developed a natural, targeted hair care solution. The results were immediate—not just for him, but also for my mother-in-law, who saw a dramatic transformation within a week.

Since then, I’ve spent countless hours researching, testing, and refining formulations to create water-activated skincare and haircare—products that contain little to no water, allowing for a higher concentration of active ingredients in a sustainable way that benefits both you and the environment.

At Herbal Infusion Made by Lena, we believe that skincare and haircare should be pure, simple, and effective. Our concentrated, water-activated formulas work with water from the tap, not from the bottle, delivering fresh, potent botanicals exactly when you need them.

Backed by decades of formulation expertise, our products take a holistic approach to self-care—addressing fundamental skin and scalp health rather than just symptoms. We strip away fillers, preservatives, and excess packaging, leaving only what truly matters: powerful herbs and botanicals that nourish, restore, and protect.

Unlike mainstream beauty products that contain up to 80% water, our formulas prioritize potent, active ingredients over fillers. You control how much water remains on your skin or hair after washing, ensuring a fresh, customizable application every time—without preservatives disrupting your skin’s microbiome.

Based in Cochrane, AB, we formulate, manufacture, and package all our products in-house with a commitment to sustainability, simplicity, and self-love. Whether you’re looking to protect your skin from environmental stress, restore moisture lost in dry climates, or nourish your scalp for healthier hair, our minimalist yet potent formulas make self-care effortless.

We’ve seen the results—but don’t take our word for it. Try it for yourself and experience the difference.

Natural Beauty Made Simple.